Popeyes is an American multinational chain of fried chicken that distinguishes itself from others due to its craft when making chicken. They pride themselves in their preparation process, hand-battering and hand breading every piece of chicken, then seasoning it with traditional Louisiana spices. Lastly, and more importantly, they let their chicken marinate for 12 whole hours to achieve its iconic signature flavor. Their marination approach is essential to their quality standards and unusual in the fast-food category, making it one of the chain's most potent selling propositions.