Kiwi Shoe Care is one of the biggest Shoe Care brand in the world, and all of their communication celebrates singularity by encouraging people to stand up on what they believe.

Kiwi wanted to celebrate the meaningful steps that changed the course of history and that have inspired people around the world. From activist Rosa Park, Kathrine Switzer, John Muir, to the first LGBTQ politician Harvey Milk, Kiwi Shoe Care celebrated and showed the impact with a visually impactful photography technique.