Posters and mirrors work as twin media: based on the same concept, they express it in different ways to refresh the execution and then renew the interest for it. The concept took full benefit of a large poster format. As far as the mirror, the face-to-face exposure was key to come up with an idea that is more involving and enjoyable at the scale of human size.

We can’t tell the contribution of mirrors in sales results. We can only say that the combination of posters and mirrors generated incredible results: sales have increased by 29%, revenues have increased by 14% between June 2003 and June 2004.