#1 FANTASY

BBDO NEW YORK, New York / MARS / 2018

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Film

Overview

Credits

Overview

BriefExplanation

In this film, we see an emotionally vulnerable man revealing his secret fantasy to leave his job and family behind to start a new life. After coming clean, we realize that he is actually at a fantasy football draft party with his friends, and has confused the meaning of the word “fantasy” because he’s hungry.

EntrySummary

The film takes place at a fantasy football draft party, which is a common event held by the 50 million-plus Americans who play fantasy football. At the end, once he realizes his mistake, the hero selects David Johnson, a running back for the NFL’s Arizona Cardinals.

ScriptInEnglish

#1 FANTASY :30

Open in a suburban living room. A guy, Don, sits on the couch with a faraway look in his eye.

Don: Just start fresh someplace… someplace else. You know?

No job, no family, just… walk away.

That’s my #1 fantasy.

After a beat, the guy on the couch beside Don tries to get him back on track.

Mike: #1 fantasy pick, Don.

Cut wider to see we’re at a fantasy football draft. Everyone in the room is unsure how to react or what to say in such a personal, delicate situation.

Don, mortified by his mistake, tries to recover and make his pick.

Don: David Johnson?

Everyone enthusiastically supports Don’s pick, eager to diffuse the tension and awkwardness and move on. Super over this moment.

Super: You’re off your game when you’re hungry.

Cut to an end card featuring an “OUT OF BOUNDS” NFL Hunger Bar along with a title.

Title: Limited Edition NFL Hunger Bars.

The bar label animates through a few different hunger bar symptoms before the VO wraps it up.

VO: SNICKERS Satisfies.

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