Film Craft > Film Craft
PEPSICO, Mexico City / PEPSICO / 2018
Overview
Credits
BriefExplanation
The piece begins with a series of repetitive sequences, not only the action of the characters transmits the sensation to us, also the repetition of images in itself generates us satiety. That's when the product invites us to break the routine and the characters who were previously bored, now become the protagonists of a hilarious scene.
EntrySummary
Factors such as traffic, long working hours, daily life and a tendency to standardize patterns cause us the feeling of boredom . The ad invites us to try something new to get out of the routine.
Solution
You had to find contradictory images (boring and funny) at the same time they have a common thread running through to make it easier to understand between the before and the after. In the same way, there was a great work of special effects for the realization of the transitions and support in the digital creation to make it shoking.
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