Film > Screens & Events

D TO THE LBC

LONDON ALLEY, Los Angeles / EMINEM FTG. SNOOP DOGG / 2023

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Overview

Credits

OVERVIEW

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In their first collaboration in over 20 years, we catch up with Em and Snoop chopping it up in a hazy studio. As the booth fills with smoke, Snoop's bubonic chronic sucks the duo into an animated multiverse where they transform into their respective Bored Ape Yacht Club NFTs. Snoop and Em fly, fall, and cruise through a trippy, marijuana inspired collage of animation styles that bring the rappers' words to life on a vivid and action-packed journey through otherworldly dimensions

Background:

From the D 2 The BC broke ground as the first music video to utilize NFT's in a motion animation

Describe the Impact:

76 Million views

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