Tippex , European leader in correction product, wanted to promote online its whiteout pocket mouse during the back to school period.Buzzman created an interactive campaign drawing viewers into a choose-your-own-story-style video journey. The effort broke down the boundaries of Youtube for the first time, utilizing the whole screen to exemplify the use of its white-out product.For the first time ever, we engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story.It started with a video called "a hunter shoots a bear". on Youtube featuring a hunter camped out in the woods and suddenly facing a bear. At the end of the video the viewer decides whether the hunter should or shouldn't shoot the bear.

Both choices lead to the same outcome.Whatever the choice is, the hunter grabs the Tipp-Ex Pocket Mouse from the banner next to the video, whites out the word « shoots » and for the first time ever on Youtube, invites viewers to choose the end of the story by writing their own verbs directly in the title of the video.42 alternative scenes were shot so anything you write gets a video response. The possibilities are infinite.In 36 hours :1 million views100 000 shares on Facebookup to 1 tweet/secondVirality rate : more than 500%RESULTS TO DATE46 million viewsShares, likes and comments on Facebook : +1MTweets : 26 0001500 blog posts60 000 online articlesInternational TV coverage217 countries hit by the campaignEarned media : 3.2 million euros ( equivalent of 2 Super Bowl commercials)