Solution : an interactive campaign drawing viewers into a choose-your-own-story-style video . The effort broke down the boundaries of Youtube for the first time, utilizing the whole screen to exemplify the use of its white-out product.After a video teaser on Youtube, the hunter grabs the Tipp-Ex Pocket Mouse from the banner on the side, whites out the word « shoots » and invites viewers to write their own verbs directly in the title of the video. For each action, there's a video response.By writing and rewriting the title, as viewers experience the use of Tippex infinitely.

To coincide with the back-to-school period, Tipp-ex, an European correction fluid company, wants to promote online its whiteout Pocket Mouse.The target is pupils, students and customers of Tipp-ex.

The strategy was to create a unique experience through an interactive product demonstration in a way never done before. So we created the Tippexperience on Youtube.

In 100 days : the Tippex Youtube channel received more than 35,5 million views.Average brand exposure was 5 minutesThe tippexperience hit 217 countries around the worldThe ad was shared 380 000 times on social media with a viral rate of 500%RESULTS TO DATE46 million viewsShares, likes and comments on Facebook : +1MTweets : 220 00060 000 online articlesInternational TV coverage Earned media : 3.2 million euros (2 Super Bowl ads)Tipp-ex sales : +30% vs 2009 between 2nd September and 15th October 2010 (Europe / volumes)Tipp-ex sell-in 2011 versus 2010 : +35%On the European market, the purchasing intention has doubled during the campaign, according to the Ipsos test.

A video for the first time ever on Youtube invites viewers to choose the end of the story by writing their own verbs directly in the title of the video. By writing and rewriting the title, as many times as they want, viewers experience the use of Tippex.42 alternative scenes were shot : anything you write gets a video response. The possibilities are infinite.The campaign is a great illustration of the brand's signature « White and Rewrite » and perfectly targets the students.A ground breaking call-to-action on Youtube plus a fully interactive experience leads to the Tippexperience.