In 3 weeks : 120 000 visits on the website 74 000 call backs

We offered people the possibility to test the bike during a race on the web.It's an advergame of a new generation, based on an original technology; the louder you shout into your phone, the faster the bike goes. We invited people to play on www.volumemax.fr. and proposed that they challenge their friends.

Create the buzz online about the new motorbike model of Yamaha.Without showing or naming the model before its official launch.We also promised that people would feel strongly about the product.