Court Security specialise in anti-burglar home security equipment. Our brief was to test a low cost mailing against a list of home owners living in properties worth in excess of £350,000. We focused on males aged under 60 because we did not want to cause undue distress to females or the elderly.

Research suggested that the worst part of being burgled is the sense of violation - the horrible thought that a complete stranger has been through your personal items, private possessions etc.We dramatised this by sending homeowners a mailing that was personally addressed to them. However, when it arrived on their doorsteps, it had already been opened.

We achieved a 0.9% response.