Social and Influencer > Websites & Microsites

ADIDAS SKYCOMIC

TBWA\HAKUHODO, Tokyo / ADIDAS / 2011

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Translation

The SKYCOMIC was made to support the Japan Football Team on their journey to the 2010 FIFA World Cup in South Africa. We created thirteen 300 square meter comic strip panels totalling approximately 3,900 square meters (42,000 square feet) - a Guinness World Record. Each panel was based on a player and created in his hometown. 63,000 schoolchildren, parents and fans nationwide helped paint the panels or support the effort online. Aerial photographs were put online along with behind-the-scenes videos, photos, and fan messages. The team could view the entire giant comic strip from their airplane as they departed Tokyo.

More Entries from Clothing, Footwear & Accessories in Social and Influencer

24 items

Grand Prix Cannes Lions
THE WILDERNESS DOWNTOWN

Publications & Media

THE WILDERNESS DOWNTOWN

GOOGLE, GOOGLE CREATIVE LAB

(opens in a new tab)

More Entries from TBWA\HAKUHODO

24 items

Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

(opens in a new tab)