The objective was clear and simple. Telling everyone that Amnesty is an identity that fights for human rights. Everyone's human rights. Not just a few. Everyone's. It doesn't matter sides or groups of a fight. What really matters is making sure the human rights are respected.

In this kind of campaign, the biggest obstacle is always indifference. People are mostly aware of the conflicts in our world, but most of them do nothing.

The TV spot was broadcast on major Portuguese media and online. By the first week the video had more than 30,000 hits on YouTube. People realized the truth of this message and Amnesty International received more contacts than ever.

We've created an illustrated image where we can see all the conflicts that have taken place on the planet. The images all together show in detail every region in the world and its conflicts, present and past.