This project activates the audience and encourages it to act – to sign up for a course in an online university Skillbox. We found endangered jobs and only our brand can save them.

Research* has shown that over 80% of white collar workers such as accountants and auditors will lose their jobs by 2024. They will be replaced by artificial intelligence. Creative professions, on the other hand, are safe. For instance, designers.

The goal: get the target audience to notice the Skillbox design course by Michael Janda, author of “Burn Your Portfolio”.

*The Future of Employment: How susceptible are jobs to computerisation – Carl Benedikt Frey and Michael Osbourne, University of Oxford and https://willrobotstakemyjob.com/

Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: “a robot may not injure a human being or, through inaction, allow a human being to come to harm”, online university Skillbox is launching the world’s first bot that warns of AI taking people’s jobs by sending message to printers connected to the internet all over the world.

Our target audience: accountants, finance managers, auditors – everyone who deals with a lot of paperwork – still interact with printers on a regular basis. The element of surprise is our trigger because no one uses a printer as a medium.

Our bot uses the open API of Shodan.io – the world’s first “Internet of Things” search engine – to find printers connected to the world wide web via 9100 ports. Once an open port is discovered – the message is sent to print. Inspiring people to start learning design right here, right now. After all, there is not much time left.

– 1 869 000 messages sent by the bot;

– 32 473 website visits;

– 5 891 submitted applications.