We decided to make fun of the situation and to create an advertisement for our friends at to420, a creative studio composing custom music. We created a video appealing to our colleagues all over the world, urging them to stop using the same monotonous music for their projects.

We created a simple ad with no images (just text) and sad music. We had no media spend at all and instead leverage our own Vimeo and YouTube channels. We partnered with a few influencers to initiate a conversation which resulted in immediate reactions – more than 100 comments in one day.