No check-up after unprotected sex = keep living in the Middle Ages.

Invitro, the largest medical company in Russia, decides to create its own educational portal dedicated to STDs that would also promote discounts and complex tests used to diagnose such diseases.

We analysed our target audience and realised that long texts will not pique their interest. And that’s why we decided to use metaphor and refer to art.

Hieronymus Bosch was our inspiration. Based on his "Garden of Earthly Delights" we pictured frightening infections as art works, this way attracting attention to them. We made Bosch’s pictures come to live and filled them with new meaning.

Inspired by the creatures of Bosch we made our own garden of earthly delights. Now each monster represented one of sexually transmitted diseases. And now anyone can wonder around this virtual garden on the website https://invitrosti.ru and take a look (without actually facing it in real life) at each infection, read about it and understand how to prevent it.

We launched the project in September – the month, when people come back from holidays. It’s a good time to get an STI test.