To simplify the understanding of these complex ideas, Kaspersky Lab uses modern technology that literally immerses a person in a realistic world of program code and data streams, making it possible for people to feel what cyber security actually is.

We have created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of its code and then, in the end, faces a cyber threat of a global scale.

We’ve created the first ever interactive film «Science Non-Fiction VR Film» where a user starts as a single line of code in the command line. As the plot develops the user learns to interact not only with algorithms but also with actual people which makes it easier to detect and fight harmful algorithms. At the end of the video the user faces a cyber threat of a global scale.

120 publications in international media

Comprehension level +53%

More than 353 sales in B2B market

Our target audience is geeks, nerds, coders and IT-directors who are extremely bored at expos. As we ourselves are part of this audience we know that such people are romantics who like beautifully drawn-out battles, science fiction, new previously unexplored worlds and computer games.

Platform:

We’ve chosen Gear VR which is the most popular platform for watching interactive VR films. By posting a video in Oculus store we broadened our audience and now anyone who has Gear VR glasses would be able to watch it.

To get the widest possible reach we’ve also posted a 360-format version on YouTube.

Objective:

To explain in a quick and accessible way how a very complex but also very powerful data protection algorithm works. In the nearest future it’ll already be able to change the main approach to cyber security, not only for ordinary users but for corporate clients as well.

Big data? Threat Intelligence? Blockchain? Machine Learning? GReAT? KSN?

There are things that cannot be easily explained with a typical advertising video or a banner, and to understand them one needs to make a lot of effort, spend a lot of time and become deeply involved with each topic.

During large tech exhibitions visitors (and this is our main target audience) do not have enough time to figure out what such a complex product as the HuMachine is.