Print and Publishing > Innovation in Print & Publishing

BEWARE OF BOTS

POSSIBLE MOSCOW / SKILLBOX / 2019

Awards:

Shortlisted Cannes Lions
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Overview

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Overview

Cultural/Context information for the jury

One of the frequent topics in the modern media is that in some jobs artificial intelligence will soon fully replace humans. Well-known publications (Forbes, Inc., futurism.com) write about it, opinion leaders have debates about it and scientists carry out research. We drew inspiration from the works of two researchers from Oxford University – The Future of Employment: How susceptible are jobs to computerisation, Carl Benedikt Frey and Michael Osbourne – and the website https://willrobotstakemyjob.com/

Explain how the work innovatively used the print/publishing medium.

Over 80% of white collar workers such as accountants and auditors will lose their jobs by 2024. They will be replaced by artificial intelligence. Creative professions, on the other hand, are safe.

Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: “a robot may not injure a human being or, through inaction, allow a human being to come to harm”, we're launching the world’s first bot that warns of AI taking people’s jobs by sending message to printers connected to the internet all over the world.

Our target audience: accountants, finance managers, auditors – everyone who deals with a lot of paperwork – still interact with printers on a regular basis.

In the message that the robot sends he warns those who are at risk and tells them about the high-tech future.

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