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TBWA\INDIA, Mumbai / ASHA EK HOPE FOUNDATION / 2018

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Shortlisted Cannes Lions
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Brain and spine injuries and diseases are common in India. But being a developing nation, most patients of ALS, MND, muscular dystrophy and paralysis don’t have access to hi-tech communication tools. And the existing low-tech methods of communication are very tedious. There was a need for a simple and accessible method of communication for patients with a paralysed body and an alert mind.

The struggle to communicate adds to the suffering of these patients. And with the free eye language guide, every patient will now be free from the limits of paralysis.

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ASHA EK HOPE FOUNDATION, TBWA\INDIA

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