The brief was to re-design the branding of Elephant Combs - one of the competitive brand of MKV Households.

After years of being in business, the brand had a fuddy-duddy image in the market. MKV wanted to ensure that it appears as a modern brand by incorporating a fresh new brand identity. In addition, one of the biggest challenges was to stand out at the retail shelf when pitted against other new national and international personal care brands that had a fresh, bold brand identity.

With the new brand logo Elephant Combs achieved a remarkable increase in visibility on retail shelves and a boost in sales.

A logo was designed for Elephant Combs that brings alive the brand name with a unique visual play.