Film showing epic shots of the destinations across the kingdom (%70 of the country did not know these areas existed) and visitors that are indulging the summer season by reflecting those moment that families, couples, friends and solo travelers would feel after breaking free from lock-down. The script is delivered in poetic Arabic (with English subtitles), opening with a statement about dreaming during quarantine for life to go back to normal, and while we were dreaming, our country remained beautiful and our skies remains clear, our lands rich and safe. Moving on to describing the beauty of the different locations and closing with a statement to “Ease into the Saudi Summer”. The tone was purposely meant to remain positive and inspiring, with careful intention to not remind people of Covid-19 or any impact it had on them, but rather focus on the positive and exciting days ahead of them.

In the beginning of the film (first line), the script references another campaign launched by the ministry of health (???? ???? Returning safely) meant to tell people that whenever we return to our normal lives, we will have to "Return Safely" urging people to remain safe, at the time, we were still in lock-down. Translation was (Traveling again) instead.

The ironic part of this section (Cultural/Context), is that the scenes and landscapes shot in the film, are destinations that locals around Saudi did not know existed (Research showed %70 were unaware of these destinations), from lush green mountains, untouched islands and white sand beaches, untamed wilderness, unique wildlife, diversity of food, rich culture, charming historical towns/villages and many more experiences in Saudi’s very own lands. Places that are described as magical by those who have visited before, destinations resembling the likes of the Maldives or the mountains of Peru.