Brand Experience and Activation > Product & Service

BRUSHES PACK

Y&R, Sao Paulo / MIAMI AD SCHOOL ESPM / 2012

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

ClientBriefOrObjective

In recent years, the number of people who want to join the advertising industry has increased considerably. Miami Ad School needed to highlight its leading position in the segment.

Effectiveness

The activity took place in the enrollment month for annual courses. The number of visits on Miami Ad School´s website increased 26% when compared to the same month in the previous year. And the number of enrolled students increased 12% also comparing to the previous year.

Implementation

To enhance the connection between the young students and Miami Ad School, there´s no better way than through advertising. We created The Big Ideas Brush Pack, a set of Photoshop brushes from many famous ads. Each brush had an element from an advertisement.

Relevancy

Banners on websites targeted on communication and prep-courses students stated: “Take your great Idea here”. As they downloaded The Big Ideas Brush Pack, the internet users were impacted by the message: “Great Ideas don´t come that easy.” You could also download the pack on the Miami Ad School Facebook page.

More Entries from Commercial Public Services Incl. Healthcare & Medical in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
SMALL BUSINESS GETS AN OFFICIAL DAY

Financial Products & Servcies

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

(opens in a new tab)

More Entries from Y&R

24 items

Gold Cannes Lions
UNIVERSE DIORAMA

Home Appliances, Furnishings, Electronics & Audio Visual

UNIVERSE DIORAMA

SEARS, Y&R

(opens in a new tab)