Music > Music Content

COURAGE

GIGIL, Manila / BEN&BEN BAND / 2024

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Film

Overview

Credits

Overview

Background

The Philippines is known for celebrating the longest Christmas season in the world. But not everyone feels festive during this time.

The top Filipino artist on Spotify the Ben&Ben band wanted to do something about people experiencing depression, and set out to create a special music video for their track called 'Courage.'

Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.

It's during the Christmas season--when it seems it's a must to be happy--that there's a historical increase on incidences of self-harm.

Describe the creative idea

The video tackles how depression makes you think that there's no end to your problems. But you can go beyond it, and get to a better place. We depicted how your future self will thank you for carrying on with courage to reach it.

The music video serves as a message of hope; to carry on, without dismissing a person's real-life struggles.

It's actually more than a music video--the film helps save lives.

Describe the strategy

Target audience: anyone dealing with depression, anxiety, and distressing thoughts. The challenge was to not make the story preachy, yet still be able to share its message of encouragement.

Describe the execution

The music video features two main characters facing their own struggles. Little did they know they were being observed by other characters who seem to be related to them. The full extent of their connection is revealed in an emotional flourish at the end. The full band version's music video was crafted in close cooperation with mental health expert Dr. Gia Sison and local mental health organizations Padayon PH and Silakbo PH. This was to ensure that its themes don't lean towards toxic positivity.

List the results

The music video promoted 2,029,980 streams of 'Courage.' Netizens were quick to praise the Ben&Ben band, mentioning how the song was able to comfort them in their struggles.

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