Orocan 'Pail' is revelant to the Entertainment category, because it is untraditional advertising that publicized a promo in a fresh, entertaining way.

Orocan is the Philippines’ leading plastic manufacturer brand. The brand wanted to promote its first-ever product, the original Utility Pail, and remind people of its durability. But to Filipinos, plastic is plastic.

How can the Orocan Utility Pail stand out?

Dippers have constellations in the night sky...so why not pails?

So to promote the sales of Orocan Pails in a more engaging way, Orocan officially registered stars in the sky, to form the Orocan Pail Constellation.

Locate it using a filter one can get off Orocan's Facebook and Instagram pages, and get a discount when buying Orocan Pails!

The Philippines is a social media-savvy country. Filipinos rank 5 among the most number Facebook users in the world, with 91 million users.

That’s why Orocan made use of formats familiar to their audience and placed them on the platforms Filipinos always use.

Effort was put for Orocan 'Pail' to be engagingly told, compelling Filipinos to share it on social.

Orocan 'Pail' was published on Facebook and YouTube, and was amplified by page partners to drive even more shares and conversations about the spot. It was also posted on Twitter.

The effort also made use of Facebook filters, as a unique way of driving sales.

Entertaining, the film was designed to work on social from the very start.

Orocan 'Pail' has been shared 73,000 times.

It has chalked up 14,500,000 views.

It has garnered 19,600,000 in reach.

Filipinos have engaged with the film 754,800 times.