Entertainment > Audiovisual Branded Content
GIGIL, Taguig / MEGA TUNA / 2021
Overview
Credits
Why is this work relevant for Entertainment?
The film Mega Tuna 'Woman' is content that has become part of pop culture: It has been written about by major Philippine online publications. It has also been named 'Top 5 Creative Idea of the Week' by Ad Age. Ex-Burger King CMO Fernando Machado tweeted about it, craving for the product. Mega Tuna 'Woman' has also been written about by websites from Spain, Hungary, and South Korea.
The film Mega Tuna 'Woman' is unskippable. It has been shared 101,300 times, and has chalked up 7,600,000 views.
Background
Mega Tuna is a challenger brand in the canned tuna category in the Philippines.
The leader has always communicated on the platform of health, and fit bodies.
Describe the creative idea
Mega Tuna is so delicious, everyone wants to have it.
Describe the strategy
Own taste.
Position Mega Tuna as the delicious canned tuna brand.
Describe the execution
We see a woman relishing her Mega Tuna, and a gecko relishing to be in her place.
The film was published on Facebook, and YouTube.
Describe the outcome
Just weeks after posting, the film has been shared 101,300 times, and has chalked up 7,600,000 views.
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