In the film, we follow a family eating dinner. When unexpected messes occur, the family’s reactions to them go beyond the usual.

From paper napkins to starch-based spoons and forks, Cheers was a brand for party needs.

But COVID-19 put a stop to parties.

To remain relevant, Cheers had to pivot, and become the brand for everyday household needs.

Objective: Promote Cheers for everyday use, building on Cheers' heritage as a brand for parties.

The film has been viewed over 10,200,000 times.