Creative Data > Creative Data
GIGIL, Taguig / THE KOOLPALS / 2023
Overview
Credits
Why is this work relevant for Creative Data?
The KoolPals 'Thanks, Haters! NFT' is a collection of artworks based on the hateful social media posts that the Filipino comedy group, The KoolPals, has received.
Social media is crowded with cyberbullies, and no public figure is exempt from hate–even the people who are making you laugh. So instead of taking it to heart, The KoolPals cleverly mined these social data and turned them into profitable digital art.
Background
As five of the top stand-up comedians in the Philippines, The KoolPals are an easy target for hate. Especially with hate culture having poisoned social media.
What do they do with hate, which could be in keeping with their personality as The KoolPals?
Describe the creative idea / data solution
Fight back hate by making money out of it!
Presenting The KoolPals 'Thanks, Haters! NFT.'
A collection of the most hateful posts on social media that The KoolPals received,
transformed into NFTs, and sold.
After all, there's money in hate.
Describe the data driven strategy
To maintain the integrity of the campaign, all hateful social media posts and comments used for the 'Thanks, Haters! NFT' come from real haters.
The KoolPals scoured social media for the most vicious comments about each of the members of the comedy group. With multiple online platforms to explore, they selected five to be creatively used and turned into the first batch of NFTs.
Describe the creative use of data, or how the data enhanced the creative output
The haters gave visual inspiration to the final look of the NFTs. Through 3D photo rendering, the face of each member of The KoolPals was transformed to look like the name he was called in the specific social media post.
Social data was creatively used to fashion the artwork of these NFTs.
List the data driven results
On its marketplace, the KoolPals 'Thanks, Haters! NFT' was:
*The most-viewed collection, 9 times more popular than other NFTs.
*The best-selling NFT at launch among the best-selling NFTs.
*The best-selling NFT priced at a premium.
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