The band mounted a stunt to announce that they were changing their musical genre: from alternative-pop to death metal.

That they were changing their name: From Moonstar88 to MONSTER88.

Social media went wild.

The idea consisted only of one unboosted Facebook post, placed on February 21, 2018.

The band earned 475K engagements, a 1,278% boost in Facebook page views, and a 576% gain in page likes--without spending a single cent.

Despite the collapse of organic reach on Facebook, the idea got the attention of about 2 million fans.

Some even did metal covers of their songs.

Fellow musicians also gave their say on the band’s image change.

People so believed it that even their past vocalist took it a bit too seriously.

And this all started with just one unboosted post…that segued into one headbanging experience.

The entry is from a band that creates original music content. The piece leveraged the social media platform for the band to communicate to their many followers, and make themselves relevant to them after 19 years in the business.

Mount a stunt to make bring the band back to the limelight again.

Moonstar88 is one of the most award-winning alternative-pop bands in the Philippines, famous for their ballads.

But how do you make a band formed in 1999 still interesting in 2018?

By giving them a bit of a makeover....