Cheers 'Party' is a film that entertains while communicating the brand message.

It is engaging, and connected with the consumer about the brand in a fresh way.

Cheers has been known as a party needs brand. The brand's popular products include table napkins, paper cups, utensils, and the like. With the arrival of the COVID-19 pandemic, the company made their decision to pivot and include more products in their portfolio that caters to the home category.

Objective: Promote Cheers for household needs.

To creatively introduce their new products for the home, Cheers turned the tables on how Filipinos would typically react to mess.

In the film, a Filipino family is in the midst of eating dinner when mess strikes. A bowl of mung beans gushes uncontrollably. Grilled squid erupts into a fountain of ink. As if that wasn’t enough, an avalanche of fruit and vegetables overwhelms the family and the whole dining room.

But instead of shuddering in the face of all this mess, the family gleefully celebrates with a happy dance. Dancing haphazardly to the tune of a viral Filipino dance craze, the family parties on and cleans all of them up without a worry, thanks to the new Cheers products.

Depict Cheers' range of products for everyday use, building on Cheers' heritage as a brand for parties.

To appeal to the youth, we designed the soundtrack to sound like ‘Budots,’ an electronic dance remix that Philippine jeepneys usually blare out. The lyrics allude to the mess that happened, with the beat just pumping on to show how it just needs to be celebrated.

The film was launched in September 2021 on both Facebook and YouTube.

The film has been viewed over 10,200,000 times.