Hi-Precision, the Philippines' biggest blood-test clinic, was celebrating its 25th anniversary.

To do that, it launched a promotional activation, turning a blood test into a lotto.

Hi-Precision is the biggest blood-test clinic in the Philippines. They are known for affordable and trustworthy laboratory procedures.

Its 25th anniversary approaching, how can Hi-Precision celebrate in the biggest way?

Introducing 'The Blotto'--the world’s first blood-test lotto.

Just get a blood test at any Hi-Precision clinic. Your blood-test result is your ticket.

There's a twist, though. The Blotto's numbers are from your white blood cells, red blood cells, hemoglobin, mean corpuscular value and platelet count results.

If your numbers match the numbers picked in the Grand Draw, you win the Grand Prize.

Filipinos are into playing the lottery. People always anticipate the lotto draws on TV.

So Hi-Precision turn the blood test into a lotto, not only to attract more Filipinos to have their tests done in the clinic, but also to elevate the blood-test experience at Hi-Precision, to celebrate its 25th anniversary in a big way.

The promo began in November 2021. More than 50 branches nationwide participated in The Blotto. Hi-Precision released supporting social media posts and a mechanics video to promote the campaign. There were also posters mounted in the clinics.

The Grand Draw happened in February 2022. Hi-Precision produced it to look exactly like the government's grand lotto draws (which Filipinos watch with anticipation).

Compared to previous figures, more people had their blood tests taken in Hi-Precision because of The Blotto, even if there was a series of COVID lockdowns declared during the promo.

Because of The Blotto, Hi-Precision experienced a 12% boost in blood tests.