Film > Internet Film

DALE EARNHARDT JR

SMUGGLER, Los Angeles / MOUNTAIN DEW / 2014

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Earnhardt’s spot opens on a shot of the NASCAR driver sitting on a throne made of car parts, drinking Mountain Dew as if he were king of the world. As the camera slowly pulls back, viewers see a collage of imagery that includes guys from Earnhardt’s pit crew, flag girls, fans, Brantley Gilbert playing guitar, and Earnhardt operating a remote-control car.

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