Entertaining and educating WhatsApp's Desktop Calling using original composition & lyrics to situations shown in film

Hangin in there, can’t you see?

Things are going perfectly

Waited for the time to pass,

I’m happy, and I’m glad you asked

Tell me all the things you’ve done

And please say hi to everyone

Crazy, all this time has passed

I’m so happy, and I’m glad you asked

I’ve been wishing on a star

Crossing fingers, cross my heart

The weeks are long, the weekends fast

But I’m happy, and I’m glad you asked

Yeah, I’m happy & I’m glad you asked

To launch WhatsApp’s Desktop Calling feature, we created an online film showing the challenges faced by our users such as hands being full, inconvenience during longer conversations, not being able to see the details in a smaller screen and find it especially hard to multitask while talking. This directed us fun, hands-free creative situations—

The Crop—No more cropped faces by going from vertical to bigger horizontal screen where one size fits all.

The Drop—No more dropping your phone inside that delicious lentil soup as you get mom's recipe on a video call.

The Ceiling—Feeding your baby while chatting with your friends, without the phone pointing at the ceiling.

And by taking those creative insights we made a simple, empowering online film that shows real user situations in an endearing and lighthearted way while portraying Desktop Calling as an ideal solution for such moments.

This directed us fun, hands-free creative situations—

The Crop—No more cropped faces by going from vertical to bigger horizontal screen where one size fits all.

The Drop—No more dropping your phone inside that delicious lentil soup as you get mom's recipe on a video call.

The Ceiling—Feeding your baby while chatting with your friends, without the phone pointing at the ceiling.

And by taking those creative insights we made a simple, empowering online film that shows real user situations in an endearing and lighthearted way while portraying Desktop Calling as an ideal solution for such moments.

We made an online film and launched on Youtube, Facebook, Instagram. We also made an original composition, and wrote lyrics that made sense to the situations shown in the film:

Hangin in there, can’t you see?

Things are going perfectly

Waited for the time to pass,

I’m happy, and I’m glad you asked.

Tell me all the things you’ve done

And please say hi to everyone

Crazy, all this time has passed

I’m so happy, and I’m glad you asked.

I’ve been wishing on a star

Crossing fingers, cross my heart

The weeks are long, the weekends fast

But I’m happy, and I’m glad you asked.

Yeah, I’m happy and I’m glad you asked

Ohhh, happy, and I’m glad you asked.

We globally launched this feature using this online fillm.

Getting positive response from WhatsApp's followers on WhatsApps social channels such as Twitter, Facebook, Instagram.