Film Craft > Production
FACEBOOK, Menlo Park / WHATSAPP / 2021
Overview
Credits
Write a short summary of what happens in the film.
WhatsApp launches its 7 Days Disappearing Messages feature with FLY BABY FLY – A online film crafted with unique visual style and copywriting with original lyrics.
To promote the new Disappearing Messages, feature on WhatsApp we created a global online film that communicated the value of ephemerality by educating our users on the feature’s use cases. Our farewell film bids adieu to elements inside WhatsApp conversations, such as Gifs, Good Morning Forward Messages, Audio Notes, Pictures etc., dramatically. The original soundtrack with custom lyrics also talks about the product feature on WhatsApp.
Cultural / Context information for the jury
The original soundtrack with custom lyrics also talks about the product feature on WhatsApp.
Lyrics:
When I think of us together
sending gifs just for fun
now all the memories are fading away
You were always on my mind
Because you text me all the time
I know is hard but it's time to let you go
All the photos you sent me
Are too much for me to keep
I need some space so now I'm gonna set you free
Fly baby fly
Beyond the sky
Last week we said hello
But now it's time to say goodbye
Fly baby fly
Beyond the sky
Your audios said hello
But now it's time to say goodbye
Now it's time to say goodbye
Tell the jury anything relevant about the direction. Do not name the director.
Directed during COVID, whilst maintaining all the protocols and yet going above and beyond to have reference to various cultures that our users belong to using angles, acting, lighting, facial expression and set design.
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