These videos were posted as content on the Facebook's brand page, and then shared in people's News Feeds as promoted posts. The place where people need to hear from Facebook about how to use the platform.

This campaign reached 58M people in the US and Canada, and the videos were viewed over 18M times. There was a strong response from the community: 26k shares, 194k likes, and 12k comments. People thanked Facebook for taking the time to offer help. Many commenters noted that they appreciated the tone, voice, and sense of humor.

People think Facebook is complicated and difficult to use. In fact, one of the things we uncovered was that often the features people ask for in Facebook already exist, they just don’t know about them and don’t know how to use them. In order to change this, we made a series of demo videos that showed what these features were and how they worked — but more importantly, we did this in a way that was entertaining and worthy of being shared. That way, people used the Facebook platform itself to share these videos that taught them how to be more in control of their Facebook experience.