Navarro Correas Argentinean wines are famous due to their quality and labels, illustrated by well known local artists, who position wine as an art icon. Our client was going to carry out an art auction in all LATAM. The question was: how can we promote this auction & increase sales?

An approach to art. To achieve this, we proposed something inconceivable to the brand: remove its famous art work from the labels so that we can give consumers and artists the chance to create their own masterpieces.

The auction & the campaign “Art inside and outside” was a success,with a 25% sales increase.

Having an exceptional experience with the brand. These bottles were designed at events, restaurants and POS, becoming unique art pieces.