The Talking Numbers activation achieved a new way to deliver messages. Through technology and data we created a striking in-the-field experience that changed people’s behaviors.

In 70 medical centers nationwide, during AIDS week, we transformed the machines that assign appointments tickets in clinics into technological devices.

Instead of providing the ticket with a usual appointment number, the machines handled a ticket with a number corresponding to a shocking HIV statistic, relevant to each person.

Using geolocation and face recognition technology analyzing each person’s age and gender, we personalized the HIV statistics to connect with people.

When it was their turn to be called in by the doctor, it’s their ticket’s HIV statistic that was shown on the displays, making people act on getting tested for HIV.

The combination of cutting-edge technology and traditional appointment ticket in the waiting rooms of medical centers proved to be a successful in-life activation.

In Argentina, people have to ask to get tested for HIV, it’s never imposed or rarely offered by medical centers or doctors. Today, more than 120.000 persons are HIV positive. 30% of these people do not know about it and they’re not getting tested, thinking this problem doesn’t concern them.

However, being tested for HIV is the best way to slow down and stop the virus because in case of a positive result, an early diagnosis can save people’s lives.That’s why it’s crucial to encourage people to get tested.

Fundación Huesped is an Argentine organization that dedicates itself to fight against HIV and support people who carry the virus, ever since 1989. In 2016, with Fundación Huesped, we took upon ourselves to increase the number of early diagnostics, to make sure more people get tested for HIV and everybody aware of the problem of HIV.