Mobile > Creative Use Of Technology
WUNDERMAN BUENOS AIRES, Buenos Aires / PIC A MOMENT / 2014
Overview
Credits
Execution
Traveling back in time is almost everyone’s desire! that's why we've created Pic a Moment app, that allows you travel back in time through photos to easily explore photographic stories by digging back in the past. With Pic a Moment users will be able to uncover millions of moment that took place days or even weeks and months ago. It's also an useful location-based tool for journalists and marketers, enabling to do research on what was happening in a specific area at a specific time like riots or other public disruptions or events.
Outcome
Selected as an Official Honoree in The 18th Annual Webby Awards 2014.in the City & Urban Innovation, featured in more than 300 specialized press and blog sites, including the technology news leader TechCrunch, The Daily Dot, Inside Mobile Apps, Techable from Japan, Bitelia and Genbeta from Spain and many others worldwide including TV coverage by 7ABC News channel from Detroit. More than 162.000 results on Google search and hundreds of mentions on the social networks.
within the first 4 months:
+6192 downloads (36% Japan, 27% USA, 5% Russia)
+ 21.3K sessions or travels back in time (45% Japan, 19% USA, 5% Russia)
3356 unique users
4 min avg time spent
Strategy
Every day more than 55 millions photos are uploaded to Instagram and that's is a whole bunch of stories. What if we could travel back in time and learn more about those places and events, or even meet new friends who were in places that we've been too through these photos? What would we discover? What if we could travel back in time with a mobile app?
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