Direct > Product/Service
PROXIMITY DEC, Barcelona / FUNDACIO EXIT / 2005
Overview
Credits
BriefExplanation
Most employers who collaborate with foundations do so by donating money. This method makes them feel good and stops them from getting personally involved in the problem/project. Fundació Exit seeks companies that collaborate by offering jobs to young people. It gets them off the streets in order to give them academic training. Corporate Social Responsability is crucial in finding companies/employers who wish to collaborate with Fundació Exit. They are therefore seeking alternative ways to collaborate with foundations.
CampaignDescription
The employer located in small and medium-sized enterprises in the Barcelona and Lerida areas receives a huge cardboard box. The box is empty. At the bottom a message: "This is what a lot of young people without work feel: Total Emptiness. You can fill it."The employer follows the instructions until they have turned the empty box into a chair. On the seat, another message: "Fill the emptiness. 67027 24 82. Thank you." "At Fundació Exit we provide social and work placement for young people without resources who are very eager to fill a job vacancy like this". The employer has created a job for their company. Now, they only need to call Fundació Exit to fill the vacancy.
Outcome
Mailing Capture: 1,000 mailings. Interested: (11.80%). New Clients: (4.9%). Conversion Index: (41.53%).
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