Creative Effectiveness > Creative Effectiveness

FIRST DRAFT EVER

GSD&M , Austin / AVOCADOS FROM MEXICO / 2016

CampaignCampaignLayout(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

More Entries from Creative Effectiveness in Creative Effectiveness

24 items

Grand Prix Cannes Lions
MONTY'S CHRISTMAS

Creative Effectiveness

MONTY'S CHRISTMAS

JOHN LEWIS, ADAM&EVEDDB

(opens in a new tab)
Gold Cannes Lions
SMELLCOME TO MANHOOD

Creative Effectiveness

SMELLCOME TO MANHOOD

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
RAISING EYEBROWS AND SUBSCRIPTIONS

Creative Effectiveness

RAISING EYEBROWS AND SUBSCRIPTIONS

THE ECONOMIST, PROXIMITY LONDON

(opens in a new tab)
Silver Cannes Lions
INFREQUENT FLYERS

Creative Effectiveness

INFREQUENT FLYERS

TIGERAIR, McCANN MELBOURNE

(opens in a new tab)
Silver Cannes Lions
RABBIT RACE

Creative Effectiveness

RABBIT RACE

MEDIA MARKT, OGILVY GERMANY

(opens in a new tab)
Silver Cannes Lions
UNDER ARMOUR I WILL WHAT I WANT

Creative Effectiveness

UNDER ARMOUR I WILL WHAT I WANT

UNDER ARMOUR, DROGA5

(opens in a new tab)
Silver Cannes Lions
CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE

Creative Effectiveness

CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE

SAINSBURY'S, AMVBBDO

(opens in a new tab)
Bronze Cannes Lions
THE WORLD'S TOUGHEST JOB

Creative Effectiveness

THE WORLD'S TOUGHEST JOB

AMERICAN GREETINGS, MULLENLOWE

(opens in a new tab)
Bronze Cannes Lions
MACITBETTER

Creative Effectiveness

MACITBETTER

MCDONALD'S, DDB

(opens in a new tab)
Bronze Cannes Lions
#MYFAMILYCAN

Creative Effectiveness

#MYFAMILYCAN

SPC ARDMONA, LEO BURNETT MELBOURNE

(opens in a new tab)
Bronze Cannes Lions
MADDEN NFL 15

Creative Effectiveness

MADDEN NFL 15

EA GAMES, HEAT

(opens in a new tab)
Bronze Cannes Lions
ARIEL - SHARE THE LOAD

Creative Effectiveness

ARIEL - SHARE THE LOAD

PROCTER & GAMBLE, BBDO INDIA

(opens in a new tab)
Bronze Cannes Lions
VF FAKKA

Creative Effectiveness

VF FAKKA

VODAFONE, J. WALTER THOMPSON CAIRO

(opens in a new tab)
Shortlisted Cannes Lions
THE AKANKSHA FOUNDATION - SUSTAINED

Creative Effectiveness

THE AKANKSHA FOUNDATION - SUSTAINED

THE AKANKSHA FOUNDATION, OGILVY & MATHER MUMBAI

(opens in a new tab)
Shortlisted Cannes Lions
HENNESSY WILD RABBIT

Creative Effectiveness

HENNESSY WILD RABBIT

HENNESSY, DROGA5

(opens in a new tab)
Shortlisted Cannes Lions
SOCIAL SAVVY BURGLAR

Creative Effectiveness

SOCIAL SAVVY BURGLAR

ALLSTATE, LEO BURNETT CHICAGO

(opens in a new tab)
Shortlisted Cannes Lions
#LIKEAGIRL

Creative Effectiveness

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
THE YEAR OF THE SUPERSTAR

Creative Effectiveness

THE YEAR OF THE SUPERSTAR

ADIDAS, JOHANNES LEONARDO

(opens in a new tab)
Shortlisted Cannes Lions
THE PAPER SKIN

Creative Effectiveness

THE PAPER SKIN

FEDRIGONI, GEOMETRY GLOBAL GERMANY

(opens in a new tab)
Shortlisted Cannes Lions
DISHES

Creative Effectiveness

DISHES

FINISH UK, WIEDEN+KENNEDY

(opens in a new tab)
Shortlisted Cannes Lions
THERE IS NO BIGGER PRIZE THAN SHARING

Creative Effectiveness

THERE IS NO BIGGER PRIZE THAN SHARING

LOTERIAS Y APUESTAS DEL ESTADO, LEO BURNETT

(opens in a new tab)
Shortlisted Cannes Lions
CELEBRATE

Creative Effectiveness

CELEBRATE

DEPARTMENT FOR TRANSPORT, AMVBBDO

(opens in a new tab)
Shortlisted Cannes Lions
UNBELIEVABLE CAMPAIGN

Creative Effectiveness

UNBELIEVABLE CAMPAIGN

PEPSI, AMVBBDO

(opens in a new tab)
LOVE HAS NO LABELS

Creative Effectiveness

LOVE HAS NO LABELS

AD COUNCIL, R/GA

(opens in a new tab)

More Entries from GSD&M

24 items

Gold Cannes Lions
THE COLLABORATORY

Community Building/Management

THE COLLABORATORY

UNITED STATES AIRFORCE, GSD&M

(opens in a new tab)
Silver Cannes Lions
AIRFORCE.COM

Overall Functional Design

AIRFORCE.COM

U.S. AIR FORCE, GSD&M

(opens in a new tab)
Silver Cannes Lions
THE COLLABORATORY

Engagement Platform

THE COLLABORATORY

UNITED STATES AIRFORCE, GSD&M

(opens in a new tab)
Silver Cannes Lions
THE COLLABORATORY

Use of Co-Creation & User Generated Content

THE COLLABORATORY

UNITED STATES AIRFORCE, GSD&M

(opens in a new tab)
Bronze Cannes Lions
GOODBYE 80S

Influencer/Celebrity/Blogger Outreach Program

GOODBYE 80S

RADIOSHACK, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
FIRST DRAFT EVER

Savoury Foods

FIRST DRAFT EVER

AVOCADOS FROM MEXICO, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
JARRITOS DOUBLE STRAW

Best Use of Guerilla Marketing in a Promotional Campaign

JARRITOS DOUBLE STRAW

JARRITOS, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
AVOID HUMANS

Services

AVOID HUMANS

GSD&M, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
JARRITOS DOUBLE STRAW

Bars, Restaurants & Stores, etc.

JARRITOS DOUBLE STRAW

JARRITOS, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
GOODBYE 80S

Response/Real-Time Activity (including crowdsourcing)

GOODBYE 80S

RADIOSHACK, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
GOODBYE 80S

Community Building/Management

GOODBYE 80S

RADIOSHACK, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
GOODBYE 80S

Integrated Multi-Platform Campaign

GOODBYE 80S

RADIOSHACK, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
AVOID HUMANS

Use of Data/Insight

AVOID HUMANS

GSD&M, GSD&M

(opens in a new tab)
Shortlisted Cannes Lions
AVOID HUMANS

Innovative Use of Social for Mobile

AVOID HUMANS

GSD&M, GSD&M

(opens in a new tab)
THE AIR FORCE COLLABORATORY

Creative Effectiveness

THE AIR FORCE COLLABORATORY

U.S. AIR FORCE, GSD&M

(opens in a new tab)
THE SHITTIEST DIRECT MAIL EVER

Flat Mailing

THE SHITTIEST DIRECT MAIL EVER

PETSMART, GSD&M

(opens in a new tab)
GOODBYE 80S

Titanium and Integrated

GOODBYE 80S

RADIOSHACK, GSD&M

(opens in a new tab)
AVOID HUMANS

Activation by Location or Proximity

AVOID HUMANS

GSD&M, GSD&M

(opens in a new tab)
BAGS FLY FREE

Titanium and Integrated

BAGS FLY FREE

SOUTHWEST AIRLINES, GSD&M

(opens in a new tab)
UNSCRIPTED

Titanium and Integrated

UNSCRIPTED

BMW, GSD&M

(opens in a new tab)
BMW Z4 - AN EXPRESSION OF JOY

Titanium and Integrated

BMW Z4 - AN EXPRESSION OF JOY

BMW, GSD&M

(opens in a new tab)
BOUNTY OF EARTH

Savoury Foods

BOUNTY OF EARTH

AVOCADOS FROM MEXICO, GSD&M

(opens in a new tab)
FIRST DRAFT EVER

Creative Effectiveness

FIRST DRAFT EVER

AVOCADOS FROM MEXICO, GSD&M

(opens in a new tab)
AIRFORCE.COM

Creative Data Enhancement

AIRFORCE.COM

U.S. AIR FORCE, GSD&M

(opens in a new tab)