Outdoor > Ambient
GSD&M , Austin / JARRITOS / 2013
Awards:
Overview
Credits
AmbientExecutionDescription
To achieve an increase in rate-of-sale, we invented a promotional item called the Jarritos Double Straw: Two straws wrapped together to custom-fit Jarritos’ glass bottles. The Double Straw is given away for free, encouraging consumers to buy more than one Jarritos. They can then mix and match any two flavors together for a more creative and customizable experience.
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