RadioShack was the best electronics store of the 80s.

The problem is, they never left the 80s.

Our goal? To change this outdated perception in just one night.

The campaign was a huge success.

The Super Bowl campaign was ranked #1 by several outlets:

Advertising Age, CNN and Wall Street Journal to name a few.

During the Super Bowl, RadioShack owned 5 of Twitter’s Top 10 trending topics - including 4 at one time. They had 8 trending topics, overall.

1,100 stories resulted in 933 million impressions.

These impressions paid for the media buy.

RadioShack trended on Facebook for 48 hours.

The day after the game was one of the worst financial days of the year and RadioShack’s stock price jumped an amazing 7%.

RadioShack was the best electronics store of the 80s.

The problem is, they never left the 80s.

Our goal? To change this outdated perception in just one night.

The campaign was a huge success.

The Super Bowl campaign was ranked #1 by several outlets:

Advertising Age, CNN and Wall Street Journal to name a few.

During the Super Bowl, RadioShack owned 5 of Twitter’s Top 10 trending topics - including 4 at one time. They had 8 trending topics, overall.

1,100 stories resulted in 933 million impressions.

These impressions paid for the media buy.

RadioShack trended on Facebook for 48 hours.

The day after the game was one of the worst financial days of the year and RadioShack’s stock price jumped an amazing 7%.

It all started with secretly buying a TV spot during the Super Bowl.

"The Phone Call" was tagged with a social button that said "Goodbye '80s @RadioShack." This immediately launched the social portion of our campaign which ran for the next 48 hours. Targeted Twitter media buys helped us match the right person with the memorabilia they might be most interested in.

And seconds after the spot ran, we launched a series of web tutorials on YouTube teaching some of the outdated '80s characters from spot all about the new technology at RadioShack.