Overall media impressions for this campaign: 296 million.It has been covered by The New York Times, USA Today, CBS Early Morning, ABC News, Vanity Fair, Art in America, Art News, Discovery Channel, BusinessWeek, Bloomberg.com, Wallpaper, Auto Channel and hundreds of blogs.

And while the Z4 doesn’t officially go on sale until May, pre-sale figures have exceeded expectations and the campaign has already generated more sales leads than there are Z4s available.

The campaign officially launched November 2008, when artist Robin Rhode created an abstract painting the size of a football field using the Z4 as his paintbrush. We invited world press, art journalists and influential bloggers to attend, and following the event, news stories spread of the Z4 and this ambitious painting. Forty HD cameras documented the creation, and that footage was edited into various films for TV, cinema, video sharing sites, PR and internet. Several photographers were on hand, and their images were used for print, outdoor, cinema posters and internet. A documentary was filmed for Discovery Channel covering the entire project from start to finish. To unveil the campaign, we held a public art exhibition at Grand Central Station showcasing the painting and the paint-splattered Z4. We then launched our microsite — ExpressionOfJoy.com — and our iPhone app that allowed users to create their own painting driving the Z4.