Our solution was to launch Friend Compass in Momondo’s app, which, after connecting with Facebook, turns your smartphone into a compass showing your friends location around the world and the cheapest flight to visit them. Sort your friends by price, distance, and weather. Discover and share highlights such as the cheapest and farthest friends to visit.

A push notification invited Momondo’s existing app users to try the Friend Compass, and they quickly started to personally promote Momondo’s app through social media as they shared flights and fun highlights from the app, driving even more trials.

Friend Compass brought a new social dimension to travel search and inspired travelling worldwide simply by using friendships. It created a strong, emotional and social tie between Momondo and adventurous users.

A few results:

A few results:

• Almost 13 million media impressions achieved in the first week of launch, plus worldwide coverage (via social media, links and blogs).

• Flight searches increased over 1000% as users searched not just for a few flights, but flights to each of their Facebook friends.

• Besides new users, the enhanced functionality re-engaged the millions of existing Momondo app owners.

• Launched into 15 markets, becoming a core part of Momondo’s app and business model.

With 46% using mobile/tablet to book a holiday abroad online in the past year, travel search engine Momondo.com wanted to promote their flight search app with an idea that would disrupt an established and traditional travel search market, and inspire people to book their flights with Momondo.

We now have friends all over the world. But what are friends if you never see them? So, we decided to encourage both existing Momondo users and new ones to see their friends, using their emotional, social ties as inspiration rather than highlighting the rational benefits of potential locations as traditional travel search.