Gestalt is a worldwide integrated campaign designed to showcase Getty Images’ royalty-free photography to creative professionals in a dynamic, interactive way. Objectives:•Increasing repeat traffic to the Getty website by existing accounts •Increasing awareness of the quality of RF imagery •Increasing the number of new accounts From October 2 – November 3rd, players were challenged to look at a Rorschach-style inkblot to determine which of 10 royalty-free images from Getty Images was hidden within the blot. And every time they played, they were entered to win a daily prize AND their choice of six Grand Prize trips.