Film > Product & Service

GIMMICKS

BBDO TORONTO, Toronto / undefined / 2013

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

Most people think FedEx is only amazing at urgent shipping, when in fact, they also have amazing less urgent, freight and small business solutions, too. So, to let everyone know FedEx does more than just one thing really well, we created four commercials within one. Each scenario focuses on a genuine business need inherent to the characters featured, with a unique revelation that FedEx does that too.

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