We developed a curriculum of 13 creative coding projects. The design, functionality and software continues to be used by Google and their partners.

We also shot 12 documentaries that give girls inspiring role models, produced an anthem film to help parents and educators to see the power and potential of code and created a mobile-first hub for girl coders that brings together coding organizations and nonprofits all in one place for the first time.

A brand identity was also created and adapted for use at events, on apparel, on social media and for use in print and design materials.

Teachers are reporting that more girls are showing up to coding classes and workshops and are using madewithcode.com as a learning tool. University CS departments are using the campaign to recruit and show HS students the opportunities coding can create.

Today, madewithcode.com has minted over 5 million new girl coders. Hundreds of thousands of 3D printed bracelets (one of the projects) are being proudly worn, mentor videos have been viewed over 1.3 million times and madewithcode.com is becoming the hub for girl coders as it adds more projects, connects more organizations and inspires the next generation of girls to code.

Even though more aspects in our lives are powered by technology, women aren’t represented in the companies, labs, creative arts, and boardrooms that make technology happen.

That’s why Google challenged us to inspire a million girls to code.

Looking at Google’s research, it became apparent that in order to succeed, we needed to help girls see the larger potential and outcome of coding. We realized that coding is more interesting to girls when they view it as a creative act—enabling them to create whatever it is they want to see in the world.

The message was simple. Coding isn’t separate from the things you’re passionate about. In fact, coding can make the things you’re passionate about more creative, more beautiful and more powerful.

“Things You Love Are Made with Code” connected code to girls’ interests and passions and gave them a reason to get excited about Computer Science.