STINK, Los Angeles / ANCESTRY.COM / 2018
Where does greatness come from? To find out, we tested the DNA of some of America's all-time sports greats. The 1980 gold-medal-winning “Miracle on Ice” U.S. men’s Olympic hockey team reunite for an Ancestry.com ad, reminding us that, in America, “Greatness Comes From Everywhere,” because our ethnic heritage is so diverse.
The spot consists of stylized footage designed to capture the power and passion of the game. The players provide the narration, recalling their improbable upset of the dominant Soviet team 38 years ago. “We all came together as one. That’s what made us champions.” With so much attention on American pride and athleticism during this time of year, it gets to the heart of where American sports heroes really come from, and what really makes them so great.
The spot consists of stylized footage designed to capture the power and passion of the game.
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