To commemorate International Human Rights Day on 10 December 2006, Amnesty International invited various social groups to participate in a street carnival in Causeway Bay – one of the busiest shopping districts in Hong Kong.

The aim of the carnival was to remind people of persisting human rights problems in the world, and of the enormous efforts still required to make human rights a reality for all. So, the agency is required to deliver this message to the passerby.

Client didn’t conduct quantitative research on the response rates, but they showed the appreciation as below: Thank you very much for your help this Sunday! We really appreciate you guys' creativity in spreading the message of human rights via different installation (the idea of using the wired clothes and gloves is excellent in portraying the idea of freedom!) We as campaigners are often too pre-occupied with many theories and values that undermine our ability to tell an easy-understanding story! We thank so much for your help in getting this idea out! Best wishes,Tong

Hong Kong people tend to read less. With topic as serious as Human Rights, Hong Kong people tend to skip the message. Thus, a need to use specially media opportunity aroused and we think we should attract their attention in the busy shopping district with specially designed clothes, pants and gloves to bring out the message. The clothes, pants and the gloves are printed with wire pattern and are sewn together. People are encouraged to use real scissors to cut the suffering person(s) free.