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RUN NY BY VOLVO CARS
GREY , New York / VOLVO / 2021
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A brand dedicated to making roads safer for drivers and pedestrians, found a way to bring the NYC Marathon experience to runners & fans everywhere, through aural storytelling. The RUN NY playlist by Volvo is a 60-track audio poem built using sound recorded on the actual NYC marathon route. From Staten Island, to Harlem, to Central Park, the playlist featured tracks from 13 iconic neighborhoods. This branded playlist on Spotify allowed runners to put in their headphones get in the New York State of mind and experience the sound of New York’s iconic streets from all over the world, one step at a time from wherever they chose to run.
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The NYC Marathon is the world’s biggest and one of its most famous marathons. Runners travel from all over the world to run the iconic streets of NYC, and to experience its many vibrant neighborhoods.
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