Procter & Gamble makes products for all people of all backgrounds and identities. Unfortunately, the rest of the world does not embrace difference in the same way. So P&G is on a mission to dismantle inequality and bias wherever it exists.

P&G’s journey to LGBTQ+ inclusion started nearly 30 years ago when they were one of the earliest Fortune 500 companies to include sexual orientation in their diversity statement in 1992. Today, P&G is proud to be a champion of LGBTQ+ visibility and attitudinal change to transform communities through mutual understanding.

P&G is committed to using their reach to be a force for good and growth in the LGBTQ+ community: shaping a dialogue about visibility, understanding, normalization, and shared humanity – particularly in this challenging time rife with intolerance.

In every new interaction be it social, professional, medical or institutional - LGBTQ+ people have to share their gender identity / sexual orientation. Seemingly innocuous moments like introducing yourself, booking a hotel room or going to a meeting are loaded for members of the LGBTQ+ people. That’s why “coming out” is not, in fact, a once-in-a-lifetime event as movies and TV shows might suggest. It’s a daily behavior for members of the LGBTQ+ community.

These daily moments come with a feeling of vulnerability, judgement, and self-doubt - Something straight and cisgender people don’t have to consider or think about.? We set out to educate people about the unspoken hesitation ?and anxiety members of the LGBTQ+ community face ?in their everyday interactions.?