Digital Craft > Function

HEALTHY AR STREAMERS

DENTSU INC., Tokyo / ZESPRI / 2023

Awards:

Shortlisted Spikes Asia
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Overview

Credits

Overview

Describe the creative idea

HEALTHY AR STREAMERS is the world’s first 24-hour, 30-day AR interactive live stream. By submitting ideas through the comments section, viewers could control the AR Kiwi Brothers in real-time. But only under one condition. The commands had to be healthy. Viewers raced to submit comments and were eager to take snapshots of their favorite healthy scenes to share. Through the power of entertainment, a total of 4 million people gathered to participate in the live stream.

Describe the execution

The Kiwi Brother’s took on the world’s first challenge of a 24-hour, 30-day interactive AR live-stream. Aired from their home, the Kiwi Brothers’ healthy lifestyle was broadcast to the world, showing how exciting a healthy lifestyle could be. In the live stream, viewers could control movement of the AR Kiwi Brothers via the comments section, by submitting healthy ideas, from jump roping and stretching to singing and even meditating. The AR Kiwi Brothers were programmed to perform the ideas in real-time, and many viewers eagerly shared snapshots of the inspiring scenes on their timelines. Since it was a non-stop 24/7 live stream, we couldn’t use virtual reality actors like VTubers. Instead, we scanned a diorama house down to the millimeter, using 15 motion capture sensors, then used AR to synthesize the characters onto the set in real-time. By attaching the AR camera onto a moving robot arm, we created a dynamic broadcast featuring multiple angles in one consecutive shot. This enabled us to show the Kiwi Brothers perform various healthy actions, both indoors and outdoors. Finally, to make the live stream look even more real, the lighting was synchronized with the movement of the sun.

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